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About the brand
It’s five o´clock in the morning and my alarm clock is ringing. Is it Monday yet? Or any otherday of the week, it doesn´t actually matter… I wake up, but I am still more asleep than awake. There is a day full of stress ahead of me: A boss, unhappy with my performance regardless my effort, a work team, that does not work as a team well and that crushing feeling that I am stuck being long term underpaid. Most of us feel the same way: This feeling comes early in the morning and never leaves. Have you ever thought of managing the company that you work for, with much better results than it currently has? Have you ever dreamt about being a leader? Or have you evertried to imagine how it would feel if the company was actually yours?… Unfortunately, many of us will keep living in these fantasies without ever experiencing the real change… and the 5 am clock will become a sad reminder of their unfulfilled dreams.